The platform is rolling out a fresh option that enables them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the company disclosed that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This development comes amid a increase in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is deemed low-quality AI content, a term for substandard, factory-style content that is often absurd or surreal.
“We know from our community that many people like content produced via AI tools, from digital art to educational videos, and we aim to give people the power to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its network labeled as made with AI. In total, in excess of 100 m pieces of content are uploaded to the service each day, making AI-generated material a minor part of its overall inventory.
User Control Features
Users will be capable of decrease or raise the amount of artificial media they watch by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Other topics that can already be controlled under the setting cover politics, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules oblige creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will henceforth attach an artificially created tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is designed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2 million awareness program for specialists and groups to produce learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to educating programming and robotics.
Platform Protection
TikTok has defended its safety measures, amid controversy over plans to make redundant a large number of safety staff in Britain. It is set to cut 439 jobs in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content ahead of it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
